Interactive Driving Systems supports grassroots soccer
29th September 2009
Interactive Driving Systems® is pleased to announce its support for grassroots soccer in the UK through its sponsorship of West Bridgford Colts Dragons Under 10 team for the next 3 years.


Last season, the Dragons were champions of the Under 9s Young Elizabethan Football League Saturday Division 3, winning 25 games and losing only once. The team's hopes for this season are to consolidate in League 2, based on the principles of teamwork, fair-play, fun and hard work.

The Dragon's parent club, West Bridgford Colts, an FA Charter Standard and Development Club, are one of the largest youth football clubs in the country with 60+ teams and over 1,000 boys, girls and academy members.

As part of the sponsorship Interactive Driving Systems® hopes to work with the boys, their parents, siblings and schools to help focus attention on road safety in what is seen as an extension of our existing corporate social responsibility initiatives.


Andy Cuerden, Managing Director of Interactive Driving Systems®, and himself a keen supporter of Huddersfield Town, said: 'The link up with the Dragons is a perfect fit for us, helping us support the road safety of young people through football. Considering the many recent high profile road collisions involving footballers, and the importance of football to so many people in our communities we felt that sponsoring the Dragons was the ideal way to engage young people in road safety through football'.

Dragons manager Neil Garlick said: 'The sponsorship by Interactive Driving Systems® has helped the Dragons greatly, particularly in the purchase of our new strip and other essential equipment. We are also pleased to have the opportunity to promote the road safety message in our community'.
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