IDS supports grass roots football and road safety during the World Cup
20th April 2010
With the 2010 Soccer World Cup fast approaching the following provides some good practice guidance on how to enjoy it and stay safe on the road. Please cascade it widely through all your communications channels.

World Cup fever brings with it a sharp rise in drink driving, with beer consumption in pubs rising by around 40% every time England play. For this reason, people are being urged to give drink driving the red card this year. Even one drink can affect a driver's reaction time and ability to judge speed and distance effectively.

Andy Cuerden, Managing Director of Interactive Driving Systems®, himself a keen supporter of Huddersfield Town, said: 'Let's all enjoy the world cup and give drink driving the boot by planning our return journey before we leave home so that we can stay on-side with the law. We do not want anyone to score own goals during the World Cup - nor for the Police to have to act as referee'.

In most countries, the summer months normally see an increase in drink drive casualties as temperatures rise. Drivers become complacent, succumb to the warm weather and can be tempted to drink and drive. Alcohol tends to make people feel over-confident and more likely to take risks, which increases the danger to all road users.

You should also be aware that if you have been out drinking, you may still be affected by alcohol the next day. You may feel OK, but could still be over the limit the following morning.

The message to everyone before, during and after the world cup is that you cannot calculate your own drink drive limit and the only safe option is not to drink and drive at all.

Enjoy this year's festival of football, stay safe on the road, follow the rules of the game and lets all be winners this season.

This road safety communication is an example of the regular monthly mailings from Interactive Driving Systems. More details here on our website.

We are also proud supporters of grass roots soccer, through our sponsorship and involvement in coaching of the West Bridgford Dragons Under 10 team. Click here
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