We are pleased to announce the global campaign for the Third UN Global Road Safety Week, 4 - 10 May 2015, on the theme children and road safety: #SaveKidsLives. The campaign seeks to highlight the plight of children on the world's roads; generate action to better ensure their safety; and promote the inclusion of safe and sustainable transport in the post - 2015 development agenda.

The centrepiece of the #SaveKidsLives campaign is a child declaration, developed with input from children around the world. The campaign invites all road safety policy-makers and advocates to 'sign it', 'show it', and 'deliver it' to those in charge of road safety in countries and communities during the Week. We encourage all of you to join the campaign yourselves and encourage your partners to do so, by spreading the word about the campaign through your respective networks. For more information about how to join, visit the #SaveKidsLives web site:
http://www.savekidslives2015.org

The UN global road safety weeks are called upon by governments through UN General Assembly resolutions. As milestone events on the global road safety calendar, UN global road safety weeks serve as important platforms for concerted advocacy and give added impetus to the Decade of Action for Road Safety 2011 - 2020 and its goal: saving 5 million lives. The Third UN Global Road Safety Week is a key event for all of us at the start of 2015, and especially important in view of preparations for the Second Global High-Level Conference on Road Safety which will take place on 18 - 19 November 2015 in Brasilia, Brazil.

At Interactive Driving Systems we believe that Road Safety Week is a great hook to use to focus on safe travel initiatives, and would encourage you to take this opportunity. We are happy to assist as required with communications or Virtual Risk Manager-based initiatives.